Brendan Stramrood
Creative Director | Systems Thinker | Survivalist of the Imagination
Brendan Stramrood is a creative force forged in the chaos of modern business — with over 30 years of experience in branding, advertising, and systems-based creative strategy. A prodigy turned powerhouse, Brendan was named South African Designer of the Year in 2006, and by the age of 28, was already serving as International Creative Director for Ignition Group in London, leading high-stakes campaigns across global markets.
Brendan’s career is marked by multiple international awards and a portfolio that spans continents, industries, and mediums — from agile startups to blue-chip giants. His strength lies not just in execution, but in vision: helping brands find clarity in complexity and power in purpose.
As co-founder of Information Tower Solutions UK LTD, Brendan has become known for building creative infrastructures that blend insight with instinct, logic with emotion, and strategy with soul. He doesn’t just make things look good — he makes them work. And most importantly, he makes them matter.
A lifelong believer that creativity isn’t a tool — it’s a survival instinct, Brendan leads with irreverence, intelligence, and a refusal to play it safe. When the world zigs, he redesigns the map.
South African Designer of the Year
Theme: Man or Mouse | Judging Location: Hong Kong | Agency: FCB Impact
In 1996, under the bold and thought-provoking theme "Man or Mouse", Brendan Stramrood was awarded South African Designer of the Year, a prestigious recognition of creative excellence in the industry. The competition challenged designers to explore courage, originality, and the fine line between playing it safe and taking creative risks.
Working under the mentorship of Creative Director Mandy Croucamp at FCB Impact, Brendan’s winning entry pushed conceptual boundaries and demonstrated a fearless command of visual storytelling — a hallmark of his work to this day.
The award was internationally judged in Hong Kong, further validating the impact and relevance of the work on a global stage. It marked a defining moment early in Brendan's career and set the tone for a decades-long journey of innovation, leadership, and creative disruption.
Alexa Reynolds
Trade Finance Strategist | Operations Architect | Global Connector
With over 15 years of experience in the intricate world of trade finance, Alexa Reynolds has established herself as a formidable force in the industry. By the age of 35, she ascended to the role of Operations Director, showcasing her adeptness at navigating complex financial landscapes and her commitment to operational excellence.
Alexa's tenure includes pivotal roles at esteemed institutions such as Tower Trade Group, a Switzerland-based trade finance firm renowned for providing working capital solutions to SMEs across the globe Tech & Data for VC and Investment Bank.
Further amplifying her global perspective, Alexa has been instrumental in shaping iBos, an international company dealing in international trade, facilitating seamless international business expansion. Her involvement underscores her dedication to fostering cross-border financial collaborations and her proficiency in navigating the complexities of international banking networks.
At Information Tower Solutions UK LTD, Alexa leverages her vast experience to bridge the gap between traditional financial frameworks and innovative solutions. Her approach is characterized by a blend of analytical precision and creative problem-solving, ensuring that clients are equipped to thrive in today's dynamic economic environment. In an era where adaptability and foresight are paramount, Alexa Reynolds stands out as a beacon of strategic acumen and operational prowess, continually driving forward the evolution of trade finance and international commerce.