Moomins Pet Paraphanalia
In collaboration with Soho Poms London, a luxury pet accessories brand renowned for its stylish offerings tailored for Pomeranians and other small breeds, we embarked on a project to develop a unique line of pet accessories inspired by the beloved Moomin characters created by Finnish artist Tove Jansson. The objective was to merge the whimsical charm of the Moomins with Soho Poms’ commitment to luxury and quality, resulting in a collection that appeals to both pet owners and design enthusiasts.
Drawing inspiration from the enchanting world of Moominvalley, the designs incorporate playful motifs and illustrations that capture the essence of the Moomin characters, bringing a sense of nostalgia and joy to pet accessories. Maintaining Soho Poms’ standard for luxury, the products are crafted using high-quality materials, ensuring durability and comfort for pets while reflecting the brand’s sophisticated image.
Each item in the collection, from collars and leashes to beds and toys, is thoughtfully designed to meet the practical needs of pets and their owners, without compromising on style. The resulting collection offers a harmonious blend of functionality and fantasy, providing pet owners with accessories that are both practical and delightfully whimsical. This collaboration not only celebrates the timeless appeal of the Moomins but also reinforces Soho Poms’ position as a leader in luxury pet accessories.
Palesa Wines
Palesa — meaning “flower” in Sesotho — is more than just a name. It symbolizes growth, resilience, and beauty rooted in the African soil. Commissioned by New Hope Wines, a proudly 51% black-owned wine company based in the fertile Breedekloof region, the Palesa Wines rebrand set out to tell a new story: one that reflects the vibrance of its heritage, the elegance of its offering, and the strength of its people.
Our goal was to reposition Palesa as a premium yet accessible South African wine label, deeply connected to local culture while appealing to global markets. Working closely with New Hope Wines — whose mission is to provide a home and platform for other black-owned brands — we crafted a new visual identity that marries sophistication with soul.
A refined, floral-inspired logo system that honours the meaning of Palesa while signaling quality and authenticity. Elegant, contemporary wine labels that distinguish each varietal, balancing aesthetic restraint with expressive African detail. A storytelling framework built around Palesa as a symbol of transformation — both for the wine itself and for the people behind it.
The result is a wine brand that stands tall — rooted in its identity, blossoming with potential. Palesa is no longer just a label; it’s a story of hope, empowerment, and the quiet power of flourishing where you’re planted.
Makoya Mageu
Makoya Mageu is rooted in one of South Africa’s most beloved traditional drinks — mageu, a fermented, non-alcoholic beverage made from maize meal. Historically homemade and passed down through generations, mageu is rich in heritage, nutrition, and cultural value. But in today’s fast-moving consumer landscape, heritage brands risk getting lost unless they evolve with their audiences.
Our task was to reimagine Makoya Mageu as a brand that honours its roots while resonating with a new generation of consumers — urban, health-conscious, and visually driven. Rather than leaning into tired “ethnic” clichés, we took a bold, contemporary approach that elevates mageu as both a lifestyle drink and a cultural icon. We refreshed the Makoya brand with bold, clean typography and vibrant colour palettes that reflect flavour, freshness, and pride. The result is a striking shelf presence designed to stand out in both spaza shops and supermarket fridges.
Traditional patterns were reinterpreted in minimal, graphic forms — creating a balance between heritage and modernity. The design is instantly recognizable and proudly South African. We developed storytelling frameworks and visuals for social media, POS, and merchandising — ensuring the brand remains dynamic across platforms and touchpoints.
